the Randstad Award  | about the Randstad Award

about the Randstad Award

about the Randstad Award

The Randstad Award is presented each year to the most attractive employers in various countries around the world. It is the most extensive employer branding research programme globally. Based on the responses of more than 7,000 jobseekers in each country, the study is designed to uncover how the 75 largest commercial employers are perceived by jobseekers.

First launched 16 years ago in Belgium, the Randstad Award research is conducted by a third party research company, ICMA Group. The study has since grown to encompass 25 countries. Every year, through an internet survey, respondents aged 18 to 65 who form a representative sample evaluate their countries' largest employers against 10 key factors. The companies are shortlisted based on size and winners are selected solely based on the appeal of their employer brands across the key factors. All these measures ensure the Randstad Award research remains completely objective.

The Randstad Award research uncovers:

  • The most important factors for potential jobseekers when choosing an employer
  • How attractive an industry sector is compared to others
  • The top 20 most attractive employers
  • The most attractive employer in Singapore


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